Where does the beauty of design lie? What makes certain designs stand out?
It's probably subjective to each individual's taste and experience, but one thing in reality is budget. It won't be as hard to design something with limitless budget, but that's not possible. In the real world, we all have to work with a budget and a schedule. When there is a set of limitations, it's all about making decisions. You've got to pick and choose.
Last week, I was lucky enough to watch how our creative team came up with a design that's out-of-box and still within a budget. Gosh, that's the moment I really admire the capability of human creativity.
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